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January 29, 2007

Windmill Wheat

Filed under: Aaron — Aaron @ 4:19 pm
WINDMILL WHEAT
The wait for the new Millstream Wheat name has finally come to an end.  This was by no means an easy task as we had over 75 names submitted and 20 different pieces of artwork!   There were some really creative ideas out there too.  We want to thank everyone for their ideas; we definitely couldn’t have done it without your input.
As you can see by the title the new name for the wheat beer will be Windmill Wheat.  This new name was submitted by not one, but two different people!  It was meant to be.
The inspiring name givers were:  Tom Nelson from Iowa City and Marcy Pestka from Elsberry, Mo.  (If someone else sent it too and I didn’t get your name here, please let me know)  Tom also submitted the winning artwork too.
We’ll be inviting these two lucky winners to our first bottling of the Windmill Wheat beer this spring when the new packaging arrives.  They will pull the first case off the line and take it home as a souvenir.

We will let you know more when the unveiling date is set for the release of the new packaging and label.   Thanks again to everyone for your efforts and support of Millstream, it has been a fun competition!

5 Responses to “Windmill Wheat”

  1. chrishickman Says:

    I like it, but windmills aren’t that unique to Iowa (though according to data I found, Iowa ranks 3rd in windmill megawatts behind TX and CA, but only slightly ahead of MN) *grin* I suppose my chosen name was a little long, if more Iowa-specific.

  2. Aaron Says:

    Hmm that may be true, but TX and CA have plenty of other stuff that they are well known for. We thought the name and image really evoked the rural beauty iowa, which is something that is tricky to do.

    Do you have a link to that windpower data?

  3. dooner Says:

    As I mentioned to Teresa in an e-mail yesterday, I think Windmill Wheat is very fitting for your beer and the farming aspect of Iowa. It also rolls off the tongue very nicely. That was a good choice. Thanks for letting the “beer drinkers” get involved in the naming. It was a lot of fun even though I didn’t submit the winner :) . Looking forward to seeing a new label on the same great product soon.

    Thanks again for letting us join in the fun.

    I would love to hear some of the “losing” contributions sometime.

    On another note, I know the Sioux City Journal published an article about a large group of High school students visitng the Capital in recently an effort to help push the keg registration bill through.

    Link:http://siouxcityjournal.com/articles/2007/01/30/news/top/f74c02cba9a973ca86257273000fb132.txt

    I do see their point and it would be great to help with underage drinking, but as you said in your last post, “Does it really solve the problem?” They cited stories of youth drinking/driving/dying, but I do think the container they get the alchohol from is irrelavant. I have spoken to my representative and he said he was in favor of the bill, while he understood that the bill is a mere “band aid” attempting to fix a broken leg. He said he didn’t know if it would save lives, and make it harder for kids to get beer, but it would make those who purchased the beer more accountable. As politicians, this makes them look good to voters. That’s what matters most to them.

  4. Aaron Says:

    Here’s something that I fired off to an industry group today about this issue:

    It’s fine and well to hear that these Keg Registration laws don’t negatively impact our industry, and can even be helpful, but that is not the point of these bills. These laws are designed to discourage underage drinking. I think we can all agree that making one container harder to obtain than another will not effect underage drinking. It’s a slippery slope. Once ‘they’ are done grinding their axes on this issue, what will they come up with next to ’solve’ the underage drinking problem? The longer it takes the states to uniformly adopt this idea of Keg Registration, the longer it will be until we have to face off against the next neo-prohibitionist idea. We can recover kegs on our own, and there are other ways that we can remind people that they need to be responsible when drinking.

  5. chrishickman Says:

    I found it here: http://www.usatoday.com/tech/news/2006-02-23-windmills-midwest_x.htm

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